Tourists are chasing movie magic, is your business ready?

Blockbuster movies and hit TV series have a way of turning film locations into global tourism hotspots overnight. From New Zealand’s Middle-earth (thanks to The Lord of the Rings) to Croatia’s Game of Thrones fame, entire economies have flourished by embracing the power of film tourism. Now, it’s Turkey’s turn to step into the spotlight. With its rich cultural heritage, stunning landscapes, and booming film industry, Turkey is emerging as a go-to destination for international filmmakers. For Turkish SMEs, this is a golden ticket—one that can transform local businesses into thriving enterprises.

Turkey’s rise as a cinematic powerhouse

Turkey has long been a favourite among filmmakers for its breathtaking scenery and historical landmarks. However, in recent years, it has taken centre stage in global productions. From Netflix originals like The Protector to Hollywood blockbusters such as Skyfall, Inferno, and Operation Fortune: Ruse de Guerre, Turkey’s cities and landscapes are making regular appearances on the big screen. Istanbul’s mystical alleyways, Cappadocia’s surreal landscapes, and Antalya’s picturesque coastlines have all played starring roles in films that reach millions worldwide.

How Turkish SMEs can benefit

Major film locations tend to see a surge in tourism once fans start flocking to experience the magic firsthand. Here’s how Turkish SMEs can position themselves to benefit from this cinematic boom:

1) Film-themed tour experiences

Tour operators can curate immersive experiences centered around famous filming locations. Think guided walking tours of Istanbul’s Skyfall filming spots, hot-air balloon rides in Cappadocia featuring locations from popular series, or themed historical tours for Ottoman-era dramas filmed in Topkapı Palace. Offering behind-the-scenes insights, trivia, and interactive elements will make these tours irresistible to fans.

2) Boutique hotels and accommodations with a cinematic twist

Small hotels and guesthouses near famous film sites can market themselves as part of the cinematic experience. This could mean designing rooms inspired by scenes from films shot in Turkey, offering exclusive ‘stay where the stars stayed’ packages, or hosting special movie nights featuring films shot nearby. A boutique hotel in Cappadocia could highlight its connection to international productions, making it a must-stay for film-loving tourists.

3) Local businesses tapping into film merchandise and experiences

Film fans love souvenirs. SMEs can create themed merchandise such as posters, apparel, and handcrafted items inspired by movies and TV shows shot in Turkey. Local artisans could craft film-inspired ceramics, jewellery, or textiles, while restaurants can design movie-inspired dishes or drinks to enhance the cinematic connection. Imagine a café offering a “007 Martini” in Istanbul or a medieval Ottoman feast in a location where historical dramas were filmed.

4) Influencer collaborations and digital marketing

Social media influencers and travel bloggers are pivotal in attracting film tourists. SMEs can collaborate with them to showcase their offerings, creating engaging content featuring film locations, themed stays, and unique experiences. Digital storytelling through Instagram, YouTube, and TikTok can amplify a business’s visibility, turning it into a must-visit spot for movie fans worldwide.

5) Event hosting and fan conventions

Why stop at tours and merchandise? SMEs can organise film screenings, themed dinners, and fan conventions near famous film locations. Hosting film festivals, meet-and-greets with actors, or cosplay events can create a sense of community and keep film tourism buzzing year-round. Cappadocia, for instance, could host an annual fantasy film festival to celebrate its role in international productions.

6) Government incentives and private sector collaboration

The Turkish government has been actively promoting the country as a film-friendly destination by offering incentives to international filmmakers. SMEs can collaborate with tourism boards and local governments to create special packages, discounts, or co-branded promotions to attract more visitors. A restaurant in Istanbul could partner with a local tourism board to offer discounts to visitors who book a Skyfall-themed city tour.

Film tourism is a phenomenon that keeps growing. Once a location becomes famous in a blockbuster or hit series, it enjoys long-term tourism benefits. For Turkish SMEs, the window of opportunity is wide open. The cameras are rolling and it’s your move.

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