Explore the essential dynamics of travel in the SME sector with latest updates, videos and more.

Economics of Travel

How destinations are addressing resilience priorities

December 20, 2024
In an ever-changing global environment, the ability of travel destinations to withstand and recover from various...

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Voices of the Industry

Why Together in Travel is the ultimate SME guide

March 28, 2025
Voices of the Industry

How IC Bellagio redefined Italian luxury and what SMEs can learn from it

March 27, 2025
Voices of the Industry

Small businesses are the heartbeat of Travel & Tourism

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Future of Travel

Where’s your next travel adventure? Let tech take you there

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Economics of Travel

Tourism enhancing social progress
March 10, 2025
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Innovative financing hacks every SME needs to know
February 13, 2025
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Travel smarter: Behavioural insights for a sustainable future
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Future of Travel

Where’s your next travel adventure? Let tech take you there
March 10, 2025
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Bridging the say-do gap: Making sustainability work for SMEs
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How SMEs can turn tourism into a force for good
February 13, 2025
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SME Toolbox

Transform your travel business into a trusted voice
February 13, 2025
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How SMEs can season-proof their business
February 13, 2025
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Immersing in diverse and sustainable Indigenous tourism
March 12, 2025
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Voices of the Industry

Why Together in Travel is the ultimate SME guide
March 28, 2025
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How IC Bellagio redefined Italian luxury and what SMEs can learn from it
March 27, 2025
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Small businesses are the heartbeat of Travel & Tourism
March 27, 2025
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Post-pandemic tourism: Redefining sustainability and resilience
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FOUNDING PARTNERS

Virtuoso
Accor Hotels
Diriyah Gate Development authority
Finn Partners
Abercrombie & Kent
Intrepid
Microsoft
MSC
Omran
The Red Carnation Hotel Collection
Trip.com
VFS Global
Virtuoso

World Travel & Tourism Council

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, collaborating with governments and international institutions to create jobs, drive exports, and generate prosperity. Council Members are the Chairs, Presidents, and Chief Executives of the world’s leading private-sector Travel & Tourism businesses.
Learn About WTTC  >>

WTTC’s Research Hub

Discover all of WTTC’s reports which provide critical insights and evidence to empower the public and private sectors, and help shape policies and investments that bolster Travel & Tourism. Explore full reports (free for WTTC members and purchasable for non-members) or discover valuable insights in our library of freely available economic factsheets.
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WTTC’s Hotel Sustainability Basics

A globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the  industry for the industry, they represent the 12 actions that are fundamental to hotel sustainability. WTTC is calling on destinations and accommodation stakeholders around the world  to implement the criteria and raise the bar of sustainability in the sector.
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