Explore the essential dynamics of travel in the SME sector with latest updates, videos and more.

Economics of Travel

How destinations are addressing resilience priorities

April 3, 2025
In an ever-changing global environment, the ability of travel destinations to withstand and recover from various...

Latest Reads

Success Stories

OMRAN Group building Oman as the world’s next big travel destination

April 17, 2025
Success Stories

One story at a time: How FINN Partners is redefining travel marketing

April 17, 2025
SME Toolbox

Tourists are chasing movie magic, is your business ready?

April 17, 2025
SME Toolbox

Role of SMEs in conserving Thailand’s coral reefs

April 17, 2025
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Economics of Travel

Global Travel & Tourism: 2024 environmental and social impact report
April 17, 2025
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Preserving destinations for the future traveller
April 8, 2025
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Tourism enhancing social progress
April 3, 2025
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Future of Travel

Will the Mayan ruins survive the next million tourists?
April 17, 2025
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Lessons for SMEs from Brazil’s sustainable beach tourism
April 17, 2025
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Eco-tourism in the Amazon: How SMEs can help in rainforest conservation
April 17, 2025
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SME Toolbox

Tourists are chasing movie magic, is your business ready?
April 17, 2025
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Role of SMEs in conserving Thailand’s coral reefs
April 17, 2025
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Baja’s whale-watching boom is a business opportunity for SMEs
April 17, 2025
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Voices of the Industry

Why Together in Travel is the ultimate SME guide
April 3, 2025
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Small businesses are the heartbeat of Travel & Tourism
April 3, 2025
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How ZentrumHub is revolutionising travel tech
April 3, 2025
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Trending in Travel

Post-pandemic tourism: Redefining sustainability and resilience
February 12, 2025
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Indigenous tourism: For the people, by the people
February 13, 2025
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Success Stories

OMRAN Group building Oman as the world’s next big travel destination
April 17, 2025
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One story at a time: How FINN Partners is redefining travel marketing
April 17, 2025
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Virtuoso’s journey: How collaboration, innovation, and SMEs are shaping the future of luxury travel
April 4, 2025
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FOUNDING PARTNERS

Virtuoso
Accor Hotels
Diriyah Gate Development authority
Finn Partners
Abercrombie & Kent
Intrepid
Microsoft
MSC
Omran
The Red Carnation Hotel Collection
Trip.com
VFS Global
Virtuoso

World Travel & Tourism Council

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, collaborating with governments and international institutions to create jobs, drive exports, and generate prosperity. Council Members are the Chairs, Presidents, and Chief Executives of the world’s leading private-sector Travel & Tourism businesses.
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WTTC’s Research Hub

Discover all of WTTC’s reports which provide critical insights and evidence to empower the public and private sectors, and help shape policies and investments that bolster Travel & Tourism. Explore full reports (free for WTTC members and purchasable for non-members) or discover valuable insights in our library of freely available economic factsheets.
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WTTC’s Hotel Sustainability Basics

A globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the  industry for the industry, they represent the 12 actions that are fundamental to hotel sustainability. WTTC is calling on destinations and accommodation stakeholders around the world  to implement the criteria and raise the bar of sustainability in the sector.
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