Future of Travel

Explore the key challenges shaping the future of travel, from climate change and global instability to ethical technology and overtourism. This page combines member insights and edited WTTC reports to provide a comprehensive look at how these issues impact the travel & tourism sector and what SMEs need to consider moving forward.

Green gateways: Travellers seek sustainable options

Post-pandemic, there has been a significant shift in consumer behaviour, especially in the travel industry.
October 9, 2024

Climate crisis: Where do we go from here?

Travellers are increasingly exploring untouched places, spreading awareness, and showing the world in a new
October 9, 2024

World Travel & Tourism Council

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, collaborating with governments and international institutions to create jobs, drive exports, and generate prosperity. Council Members are the Chairs, Presidents, and Chief Executives of the world’s leading private-sector Travel & Tourism businesses.
Learn About WTTC  >>

WTTC’s Research Hub

Discover all of WTTC’s reports which provide critical insights and evidence to empower the public and private sectors, and help shape policies and investments that bolster Travel & Tourism. Explore full reports (free for WTTC members and purchasable for non-members) or discover valuable insights in our library of freely available economic factsheets.
Explore Our Research >>

WTTC’s Hotel Sustainability Basics

A globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the  industry for the industry, they represent the 12 actions that are fundamental to hotel sustainability. WTTC is calling on destinations and accommodation stakeholders around the world  to implement the criteria and raise the bar of sustainability in the sector.
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