Future of Travel

Explore the key challenges shaping the future of travel, from climate change and global instability to ethical technology and overtourism. This page combines member insights and edited WTTC reports to provide a comprehensive look at how these issues impact the travel & tourism sector and what SMEs need to consider moving forward.

Ensuring ethical AI in travel: Principles and practices for responsible development

With the internet flooded with varied stories about artificial intelligence (AI), it has become difficult to trust......
December 20, 2024
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AI in Travel: Technology trends to watch

Artificial Intelligence (AI) is no longer a distant concept confined to science fiction; it is rapidly becoming an......
December 20, 2024
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Leading by example: How SMEs can champion energy efficiency

The Travel & Tourism sector is a significant consumer of energy. Understanding its energy consumption patterns to......
December 20, 2024
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Micro-tourism experiences creating big opportunities for SMEs

In this fast-paced world, time is a precious commodity. Travellers, especially busy professionals and weekend......
December 20, 2024
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Impact of AI on travel jobs: Balancing innovation and employment

Artificial Intelligence (AI) is revolutionising industries across the globe.....
December 20, 2024
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Understanding risks associated with AI in travel sector

Global efforts to govern artificial intelligence (AI) technologies have gained momentum......
December 20, 2024
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International organisations setting standards for AI in travel

Artificial Intelligence (AI) presents significant opportunities and challenges on a global scale......
December 20, 2024
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Climate and tourism: Take action to safeguard the future of your business

Over the past decades, international and domestic tourism has grown due to several factors: affordable air travel......
December 20, 2024
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Material extraction: Challenges and conservation strategies

The Travel & Tourism sector, a significant driver of global economic growth, is heavily reliant on the extraction of ...
December 20, 2024
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Traveling responsibly: Reducing tourism’s impact on biodiversity

Tourism is a major economic driver, but its growth often comes at the expense of the environment. The degradation of... ...
December 20, 2024
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Nature, SMEs, and tourism: Creating sustainable pathways within the sector

In today's business environment, understanding the intricate relationships between business operations and nature ...
December 20, 2024
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Five ways to implement a nature-positive strategy for sustainable tourism

The tourism sector, while significantly contributing to global economic growth, also poses considerable threats to biodi...
December 20, 2024
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Green gateways: Travellers seek sustainable options

Post-pandemic, there has been a significant shift in consumer behaviour, especially in the travel industry. ...
December 20, 2024
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Climate crisis: Where do we go from here?

Travellers are increasingly exploring untouched places, spreading awareness, and showing the world in a new ...
December 20, 2024
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World Travel & Tourism Council

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, collaborating with governments and international institutions to create jobs, drive exports, and generate prosperity. Council Members are the Chairs, Presidents, and Chief Executives of the world’s leading private-sector Travel & Tourism businesses.
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WTTC’s Research Hub

Discover all of WTTC’s reports which provide critical insights and evidence to empower the public and private sectors, and help shape policies and investments that bolster Travel & Tourism. Explore full reports (free for WTTC members and purchasable for non-members) or discover valuable insights in our library of freely available economic factsheets.
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WTTC’s Hotel Sustainability Basics

A globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the  industry for the industry, they represent the 12 actions that are fundamental to hotel sustainability. WTTC is calling on destinations and accommodation stakeholders around the world  to implement the criteria and raise the bar of sustainability in the sector.
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