The World Travel & Tourism Council (WTTC) serves as the global authority on Travel & Tourism, representing leading organisations from the private sector. Committed to driving a more sustainable and inclusive sector, WTTC advocates for critical issues on behalf of the private sector through impactful research and data, shaping new guidelines and public policy. WTTC is a thought leader, analysing crucial themes such as diversity, equity, inclusion, belonging, and retail tourism.

Research:
WTTC is widely renowned for its groundbreaking Economic Impact Research (EIR). Annually, WTTC and its knowledge partner Oxford Economics gather vital economic data from 185 countries, 82 cities, and 26 regions to truly understand the global economic impact of Travel & Tourism. The data delves into the total contribution Travel & Tourism makes to an economy, the number of jobs it provides, and examines domestic and visitor spending habits in detail.

Recognising the direct impact of Travel & Tourism on the environment, WTTC explores the environmental and social impacts of the industry, from greenhouse gas emissions to female representation in the workplace. Understanding these factors provides crucial insights that inform policy and areas for improvement as we strive for a more sustainable and inclusive sector.

Initiatives:
WTTC spearheads pivotal initiatives in the Travel & Tourism sector to counteract the impacts of Travel and Tourism, raising sustainability standards in the hospitality sector and driving awareness of Travel & Tourism's impact on nature.

WTTC's Hotel Sustainability Basics programme: Hotel Sustainability Basics constitutes a globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the industry for the industry, they represent the 12 fundamental actions for hotel sustainability. WTTC urges destinations and accommodation stakeholders worldwide to implement the criteria and elevate the sustainability bar in the sector.

A Vision for Nature Positive Travel & Tourism:
The Nature Positive Vision for Travel & Tourism aspires to a future in which the industry adopts a Nature Positive approach by 2030: integrating biodiversity safeguards and reducing impacts throughout operations and value chains, while taking actions to protect and restore nature. It also motivates Travel & Tourism to champion and inspire governments, businesses, and society to implement the Global Biodiversity Framework, helping transform humanity's relationship with the natural world.